Brand Identity Design
Organic foods & natural remedies
Role: Identity Strategy, Logo Concept
Being a business that does organic foods and remedies, the wellbeing of consumers are at the forefront of what Releaf does. As such this is reflected in the language and tone used in the overall messaging.
The logo mark also plays on the name which in itself is a play on words incorporating the leaf with the result you get from using natural remedies in your day to day life.
The thinking behind this branding solution came from a carefully thought out process based around health, wellness, longevity and quality of life. The colour palette and imagery encapsulates this in its earthy, and lush tones.