3 Ways to Gain Focus (and Traction) in Your Online Business

Oct 27, 2022 | Online Strategy

In this podcast episode and blog post, I talk about having a single-focus approach to three key aspects of your online business.

Doing this helps you move forward faster instead of stretching your resources and diluting your efforts.

You can play the audio or video below, or just continue reading:

These days it can be very easy to jump from thing to thing and spend a lot of time not getting very far. After all, we do need to try out different approaches as online entrepreneurs or business owners to see what works for us and what doesn’t.

The faster we do this of course the quicker we can establish a way forward. The problem is that we can get stuck in this cycle of trying things out…

Maybe you suffer from shiny object syndrome and can’t let something new pass you by. I know I do to some extent!

Either way, a lack of focus is a big struggle that entrepreneurs can have that prevents them from succeeding with their endeavors. This is because if we try to juggle too many things, we end up watering down our efforts.

But, if we get real focus on 1 thing, we can concentrate our efforts in a much more powerful way.

This idea can improve your results in pretty much all aspects of your business.

Here are 3 areas you can focus on to gain results more effectively:

One Target Customer

Choosing your ideal customer or client, and getting to understand their needs and desires allows you to communicate better with them and come up with better solutions.

See my video where I talk about what customer avatars are and why they are important.

One Marketing Channel

It’s really simple when you think about it… just pick the main way that you’ll do your marketing online and get good at it. Whether this is YouTube, Instagram, Tik Tok, or whatever other platforms or options are out there, choosing one that is comfortable and effective for you will be far better than concentrating on all.

Of course, you will need a presence on others, but they don’t need to be your main focus.

One Offering Product/Service

When it comes to products and services, keep it simple. Having one primary offering that you can offer allows you to make it the best it can be. having too many offerings can put a strain on your resources and also confuse potential buyers.

You know what they say, a confused customer doesn’t buy, so keep it simple

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