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3 Ways to Gain Focus (and Traction) in Your Online Business

3 Ways to Gain Focus (and Traction) in Your Online Business

by Marlon McPherson | Oct 27, 2022 | Online Strategy

In this podcast episode and blog post, I talk about having a single-focus approach to three key aspects of your online business. Doing this helps you move forward faster instead of stretching your resources and diluting your efforts. You can play the audio or video...
Can I Be an Online Entrepreneur or Stick With Creating?

Can I Be an Online Entrepreneur or Stick With Creating?

by Marlon McPherson | Oct 18, 2022 | Online Strategy

Today, more and more people are wanting to start online businesses. After all, it can be an exciting thing to do and it provides the opportunity to make uncapped income and have freedom in the way you work. The thing is though, it can also be quite daunting, and a lot...
What Equipment to Start With for Making Online Videos

What Equipment to Start With for Making Online Videos

by Marlon McPherson | Feb 3, 2022 | Content Marketing, Online Strategy

Doing online videos for your business or brand is one of the smartest things you can do to increase your reach and build your audience. But getting started can be a struggle for some when it comes to equipment and as a result, they get held back. I’m going to...
Audience Research: How to Always Find Topics for Your Online Videos or Podcast

Audience Research: How to Always Find Topics for Your Online Videos or Podcast

by Marlon McPherson | Jan 28, 2022 | Content Marketing, Online Strategy

Creative block, where you run out of ideas or topics for your online content can be a big problem if you’re a content creator. You might be getting up each day thinking about “what should I create today…”, “What topic should I be talking about for my video or...
How To Use a Professional XLR Microphone with a Smartphone or Mobile Device

How To Use a Professional XLR Microphone with a Smartphone or Mobile Device

by Marlon McPherson | Jan 20, 2022 | Content Marketing, Online Strategy, Podcast

As a content creator who creates online videos or podcasts, it is really important to get good clean audio. You can argue that audio is more important than video, as even if your video quality is not that good, most people will overlook that if the audio quality is...
How To Add Evergreen Scarcity/FOMO To Your Divi WordPress Website

How To Add Evergreen Scarcity/FOMO To Your Divi WordPress Website

by Marlon McPherson | Oct 7, 2021 | Email Marketing, Online Strategy, WordPress

Studies have shown that we suffer a lot more when we experience loss versus not getting something in the first place.  Think about it with kids. If you go to a store and take a toy off the shelf for them to have a look at “just to keep them quiet”, you better be...
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Recent Posts

  • 3 Ways to Gain Focus (and Traction) in Your Online Business
  • Can I Be an Online Entrepreneur or Stick With Creating?
  • Should You Use Free WordPress Plugins?
  • Buyer’s Lifecycle | Understanding the Purchasing Journey
  • How To Optimise Your Website For Conversions

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