by Marlon McPherson | Oct 27, 2022 | Online Strategy
In this podcast episode and blog post, I talk about having a single-focus approach to three key aspects of your online business. Doing this helps you move forward faster instead of stretching your resources and diluting your efforts. You can play the audio or video...
by Marlon McPherson | Oct 18, 2022 | Online Strategy
Today, more and more people are wanting to start online businesses. After all, it can be an exciting thing to do and it provides the opportunity to make uncapped income and have freedom in the way you work. The thing is though, it can also be quite daunting, and a lot...
by Marlon McPherson | May 8, 2022 | Website Strategy
There are thousands of free WordPress Plugins to choose from when you want to add additional features or functionality to your website. The quality of the plugins you choose is important for stability and security so it is important to understand how to choose the...
by Marlon McPherson | Mar 19, 2022 | Website Strategy
In this post, I touch on the various stages that a customer or client goes through in the buyer’s journey or the purchasing lifecycle. Understanding this can help you improve the way your marketing and sales process work. Applying the principles will help you...
by Marlon McPherson | Mar 11, 2022 | Website Strategy
If you have a website for your business, the most important thing is that it needs to perform well when it comes to turning visitors into leads or buyers. It’s not about looking pretty, flashy, cool because none of that matters if your website doesn’t convert....
