by Marlon McPherson | May 8, 2022 | Website Strategy
There are thousands of free WordPress Plugins to choose from when you want to add additional features or functionality to your website. The quality of the plugins you choose is important for stability and security so it is important to understand how to choose the...
by Marlon McPherson | Mar 19, 2022 | Website Strategy
In this post, I touch on the various stages that a customer or client goes through in the buyer’s journey or the purchasing lifecycle. Understanding this can help you improve the way your marketing and sales process work. Applying the principles will help you...
by Marlon McPherson | Mar 11, 2022 | Website Strategy
If you have a website for your business, the most important thing is that it needs to perform well when it comes to turning visitors into leads or buyers. It’s not about looking pretty, flashy, cool because none of that matters if your website doesn’t convert....
by Marlon McPherson | Feb 24, 2022 | Content Marketing
One of the biggest struggles with doing online content is to stay consistent. I’m sure a lot of people struggle with this, just as I have in the past. Today I have some tips for you that’s helped me and hopefully they can help you be more consistent with your...
by Marlon McPherson | Feb 16, 2022 | Content Marketing
In this podcast and blog post, I will be talking about 5 must-have online videos that every service-based business should have. If you are just starting out with your online videos or you have already started doing videos but don’t have these types, then you...
