Buyer’s Lifecycle | Understanding the Purchasing Journey
In this post, I touch on the various stages that a customer or client goes through in the buyer’s journey or the purchasing lifecycle. Understanding this can help you improve the way your marketing and sales process work. Applying the principles will help you...
How To Optimise Your Website For Conversions
If you have a website for your business, the most important thing is that it needs to perform well when it comes to turning visitors into leads or buyers. It’s not about looking pretty, flashy, cool because none of that matters if your website doesn’t convert....
What Should I Use As My Opt-In Freebie On My Website?
You probably already know that growing your email list is one of the most important things you should do online in order to get the best out of your marketing efforts. After all, your email list is an extremely valuable asset as it is something you own and control,...
6 Ways to Protect Your WordPress Website From Hackers
All websites are vulnerable to attacks by hackers who can leave malware or wreak havoc in other ways on your website. Even websites with the best security can get breached — just look up high-profile websites that have been hacked and you’ll see the results...