by Marlon McPherson | May 8, 2022 | Website Strategy
There are thousands of free WordPress Plugins to choose from when you want to add additional features or functionality to your website. The quality of the plugins you choose is important for stability and security so it is important to understand how to choose the...
by Marlon McPherson | Mar 19, 2022 | Website Strategy
In this post, I touch on the various stages that a customer or client goes through in the buyer’s journey or the purchasing lifecycle. Understanding this can help you improve the way your marketing and sales process work. Applying the principles will help you...
by Marlon McPherson | Mar 11, 2022 | Website Strategy
If you have a website for your business, the most important thing is that it needs to perform well when it comes to turning visitors into leads or buyers. It’s not about looking pretty, flashy, cool because none of that matters if your website doesn’t convert....
by Marlon McPherson | Jul 5, 2021 | Email Marketing, Website Strategy
You probably already know that growing your email list is one of the most important things you should do online in order to get the best out of your marketing efforts. After all, your email list is an extremely valuable asset as it is something you own and control,...
by Marlon McPherson | Jul 3, 2021 | Website Strategy, WordPress
All websites are vulnerable to attacks by hackers who can leave malware or wreak havoc in other ways on your website. Even websites with the best security can get breached — just look up high-profile websites that have been hacked and you’ll see the results...
by Marlon McPherson | Jul 2, 2021 | Web Design, Website Strategy, WordPress
I’ve created several websites for myself and others and I have seen some common misconceptions or mistakes around how to approach things, and I want to share some thoughts on this. When creating a website for a business there are some things to bear in mind so that...
