Clarifying Your Website Message to Win More Clients
An unclear message can leave your website visitors confused and unsure about your business and whether it’s for them. This episode is about making sure you hook your website visitors with the right message for your brand and target audience. After all, your...
How to Provide a Great First Impression on Your Website
One of the biggest turn-offs for a website visitor is just a bad appearance. If your website looks amateur, spammy, or just has poor presentation, it doesn’t give people a lot of confidence in doing business with you! Watch the video or listen to the audio...
Should You Use Free WordPress Plugins?
There are thousands of free WordPress Plugins to choose from when you want to add additional features or functionality to your website. The quality of the plugins you choose is important for stability and security so it is important to understand how to choose the...
Buyer’s Lifecycle | Understanding the Purchasing Journey
In this post, I touch on the various stages that a customer or client goes through in the buyer’s journey or the purchasing lifecycle. Understanding this can help you improve the way your marketing and sales process work. Applying the principles will help you...