Buyer’s Lifecycle | Understanding the Purchasing Journey

Mar 19, 2022 | Website Strategy

In this post, I touch on the various stages that a customer or client goes through in the buyer’s journey or the purchasing lifecycle.

Understanding this can help you improve the way your marketing and sales process work. Applying the principles will help you improve your approach to conversions on or off your website.

Please play the media below or read the info.

Points Covered

  • The three stages in the buyer’s lifecyles
  • Why each stage requires a different aproach to selling
  • Why education is required at the awareness stage

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