Buyer’s Lifecycle | Understanding the Purchasing Journey

Mar 19, 2022 | Website Strategy

In this post, I touch on the various stages that a customer or client goes through in the buyer’s journey or the purchasing lifecycle.

Understanding this can help you improve the way your marketing and sales process work. Applying the principles will help you improve your approach to conversions on or off your website.

Please play the media below or read the info.

Points Covered

  • The three stages in the buyer’s lifecyles
  • Why each stage requires a different aproach to selling
  • Why education is required at the awareness stage

If you need some extra help, check out some of my other resources here on my website and see some of the ways that I can help you with your online strategy.


  • My Free Toolkit – Get access to a list of my favourite tools for content creation and running websites.
  • Free Website Review – Get feedback on your website with tips for improvements.

FREE: Access My Exclusive 5-Step Roadmap That Will Help You Build and Grow Your Online Business

Know exactly what to work on and when. Plus, view my favourite list of tools for online content, websites, and productivity.

When you sign-up you'll get updates with additional content and resources - I don't spam you or sell your information!
🔒 See my Privacy Policy for details.