Online video is being used by more and more online businesses to help them get better results with their marketing and sales. I think if you are not doing some form of video marketing in your online strategy, you are losing out on opportunities.

Below, I’ll share with you 5 reasons why you should be doing online videos to help your business or brand grow.

1 – Increase Google Rankings

It is easier to show up in Google searches if your blog posts contain video. If your post has a video and a similar post from your competitor does not, if all else is equal, you most likely will rank higher in search results. This is because Google favours content that includes not just written information but video, especially when it is on YouTube which they own.  

2 – YouTube Discovery

YouTube is all about video, and there are plenty of opportunities to get discovered on the platform due to being the largest video search engine in the world.

3 – Social Media Reach

Most popular social media platforms are not favouring video over other content. If you natively upload videos to Facebook, instagram or linkedIn for example, the algorithms will push it out to more people than if you were to do a text based post.

4 – Better Engagement

Videos just connect with people more. It is easier to build trust and get to know someone or more about a product or service by watching a video. It is hands down a much better more engaging type of medium and as a result you can make connections and grow an audience faster.

5 – Increase Conversion

Using videos on your sales pages or in your overall online marketing strategy is proven to increase sales conversions. According to WyzOwl, 78% of video marketers say video has directly helped increase sales.