Having a good understanding of your marketing strategy means the difference between having success with lead conversion and sales, and lacking clarity with what to do.
In this post, I’ll be explaining the differences between push and pull marketing, and help you to understand which one should be your main strategy.
Before we Jump into the differences between the two, let’s take a look at what marketing strategy means.
What is marketing strategy
Put simply, a marketing strategy is your overall game plan on how you will attract your target audience to your business or brand. There are many different ways to do marketing, therefore it is important to outline what is likely to be most effective for you.
Ideally, you should concentrate on one main main type of marketing activity, and you can then complimentary secondary activities.
The difference between push marketing and pull marketing
The way I like to explain it, is that Push Marketing is where you seek out opportunities to place your offers in front of people in order to generate interest.
It is generally an interruptive way to market, as people are not actively looking for your product or service, but they end up seeing it as they go about other activities. Think advertising on TV during your favourite show, or the ads that show up in your Facebook feed. You may end up responding to them but you weren’t there to do so in the first place.
On the other hand, Pull Marketing attracts people to you who are seeking out a solution to a problem they have. They are already self-aware and know that they need to find a solution, which may either mean that they do it themselves, higher someone, or purchased a product.
I guess you can see where this is going, think of Google searches that show you services that’s near you based on what you search, or youtube videos that show you how to create your own bubble machine mixture (I honestly searched for this recently).
Should you choose push or pull marketing?
Search results that provide you with the right solutions in the form of good helpful content, are highly effective marketing assets as they show your expertise and establish trust. This makes the user want to learn more about you and what you have to offer.
This is my favourite way to Market and I think it should be a primary strategy for online businesses as it builds a long term pipeline leads, as opposed to just relying on paid ads which are only good for the period you pay to run them.
However, there is no one strategy that is going to be perfect for all businesses, you still have to carefully assess your target customer and your market to see what is likely to work best in your business.
You can always do a combination of things, but in the online world, content is king, as it always comes back to that. Even if you run successful ads that bring in traffic to your website, you still need to convert those visitors into opt-ins and sales. It is way more difficult if you don’t have a body of content that is going to show you understand their needs and you have the right solutions.
Need extra help?
Check out the resources I have on futurestepscreative.com including online training and ongoing support, to help you build and grow your website and audience with content marketing.