034 – 5 Ways to turn website visitors into leads

Dec 27, 2020 | Podcast

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There are about 1.7 billion websites on the internet, which means that your website it just a tiny blip in the grand scheme of things. After you’ve done all the hard work of getting people to your website, the last thing you want is for them to leave within a short space of time, never to return.
The question is, how do you ensure that you can follow up with them?
In this episode I talk about the best way to convert your website visitor into a lead, so that you can follow up with them or generate sales.

  1. Contact form – people simply get in touch with you via a form on your website to get further information, request a callback, or ask a question.
    Lead Magnets – a free offer that requires registration at least an email address.
  2. Content Upgrades – access to additional content directly related to an existing piece of content. eg. checklist, printable version, audio or just more details.
  3. Quote/Price Calculator – allows a prospective customer to calculate pricing on your site based on predetermined services or items. Details can be captured beforehand to allow for follow-ups
  4. Competitions/Giveaways – this could be a product or similar giveaway connected with a promotion. Multiple people can enter but only one person will win. It can be kind of like a raffle except entrants don’t pay to participate.


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