Today video is at the forefront of online marketing because people are watching more videos now more than ever.

Online video is a fantastic way to present your brand, product, or service to millions of online user’s worldwide.

If you are looking to create online videos for your business or brand, there are a few different types of videos you can start with. In this post I will share with you a few opinions that you can utilise.

1 – Behind The Scenes VLOG

A behind the scenes vlog video is a type video that you can use to share what you are doing within your business internally. You could share things like projects you are working on, challenges you are facing, and successful outcomes.

This ends up creating a better connection with the viewer as they feel invested in your story. As a result, you are much more likely to grow your audience with these types of videos. 

2 – Product Demo

If people are unclear about how your product or service works, and how it will help solve their problem, they won’t buy. Confusion repels and clarity attracts.

Product Demo Videos or Walkthrough Videos help to give clarity and context to your product. If people can see the transformation or at least be guided through the process, they are much more likely to buy.

This is why on shopping channels their primary style is product demo videos. 

3 – Case Study Interview

Potential customers are more likely to take action on a product or service if they can see how it has transformed someone else’s life. This is because they are much more convinced when they see others like them share their story in a real life situation.

When you share your customers’ success stories it is one of the most powerful pieces of marketing. You can do this by interviewing them and recording it as a video, which you can add to your website or other online marketing channels.