The Blog
Tips, tutorials, and information on website strategy and content marketing.Latest Posts
SEO Ready Website: What Does It Really Mean?
If you are building a website you may have heard the term "SEO-Ready" or "SEO-Friendly", and may be wondering what that actually means and how it can help your business. It is an important aspect to consider for your website, therefore I am taking the time to give you...
How To Do Topic Research For Content Marketing And SEO
When it comes to creating online content and doing SEO on your website, we need to do ongoing research so that we can plan an effective strategy. If we just start putting out content randomly we are unlikely to make the type of impact we need to reach our target...
How To Structure Your URLs For Better SEO
The url structure of your web pages or blog posts are important when it comes to SEO. It is a minor ranking factor that Google considers when deciding what pages to show in search results. In this post I will give you some tips on how you should structure your urls...
Double Opt-in Email Vs Single Opt-in: Which Is A Better Email List Strategy?
When you set up an email marketing system, you normally have to make a decision about whether or not you want to have a double opt-in or a single opt-in sign up process in order to get subscribers on your email list. There are pros and cons to each depending on what...
The Difference Between Content Marketing and SEO
The terms Content Marketing and SEO gets thrown around a lot in the online world, and a lot of people get confused by the two because they are unsure of watch each means. If you have a website for your online business or brand, you definitely need to have a good...
How To Avoid Creating A Product That People Don’t Buy
One of the issues that new online entrepreneurs face (and even seasoned ones) is putting a lot of time and effort into creating a product or service that people don’t end up buying. It can be super frustrating when this happens, especially when you’ve poured your...
3 Types Of Online Videos You Could Create For Your Online Business
Today video is at the forefront of online marketing because people are watching more videos now more than ever. Online video is a fantastic way to present your brand, product, or service to millions of online user’s worldwide. If you are looking to create online...
What Goes Into A Welcome Email For Email Marketing
While setting up your email marketing, you may be wondering what to actually say in your welcome email. It will be different for everyone as your brand, audience, and what you do will be different. However, I'll take some time to cover some key things that you...
How To Get Started With Email Marketing
The ultimate goal of email marketing is to get as many subscribers as possible and so that we can convert them into sales at a later time. In order for you to do this you need to have the correct things in place. Here I will give you an overview of the process behind...