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SEO Ready Website: What Does It Really Mean?

SEO Ready Website: What Does It Really Mean?

by Marlon McPherson | Jun 12, 2021 | Online Strategy, Web Design

If you are building a website you may have heard the term “SEO-Ready” or “SEO-Friendly”, and may be wondering what that actually means and how it can help your business. It is an important aspect to consider for your website, therefore I am...
How To Do Topic Research For Content Marketing And SEO

How To Do Topic Research For Content Marketing And SEO

by Marlon McPherson | Jun 11, 2021 | Content Marketing, Online Strategy

When it comes to creating online content and doing SEO on your website, we need to do ongoing research so that we can plan an effective strategy. If we just start putting out content randomly we are unlikely to make the type of impact we need to reach our target...
How To Structure Your URLs For Better SEO

How To Structure Your URLs For Better SEO

by Marlon McPherson | Jun 10, 2021 | Online Strategy

The url structure of your web pages or blog posts are important when it comes to SEO. It is a minor ranking factor that Google considers when deciding what pages to show in search results. In this post I will give you some tips on how you should structure your urls...
Double Opt-in Email Vs Single Opt-in: Which Is A Better Email List Strategy?

Double Opt-in Email Vs Single Opt-in: Which Is A Better Email List Strategy?

by Marlon McPherson | Jun 10, 2021 | Online Strategy

When you set up an email marketing system, you normally have to make a decision about whether or not you want to have a double opt-in or a single opt-in sign up process in order to get subscribers on your email list. There are pros and cons to each depending on what...
The Difference Between Content Marketing and SEO

The Difference Between Content Marketing and SEO

by Marlon McPherson | Jun 9, 2021 | Online Strategy

The terms Content Marketing and SEO gets thrown around a lot in the online world, and a lot of people get confused by the two because they are unsure of watch each means. If you have a website for your online business or brand, you definitely need to have a good...
How To Avoid Creating A Product That People Don’t Buy

How To Avoid Creating A Product That People Don’t Buy

by Marlon McPherson | Jun 8, 2021 | Online Strategy

One of the issues that new online entrepreneurs face (and even seasoned ones) is putting a lot of time and effort into creating a product or service that people don’t end up buying. It can be super frustrating when this happens, especially when you’ve poured your...
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