How Brand Collaboration Can Help Grow Your Audience

Jul 6, 2021 | Content Marketing, Online Strategy

Growing your audience is essential to getting leads and customers for your business. It can take a long time when you are doing things organically, especially when you are in a competitive niche.

One of the ways to grow your audience and email list faster is to collaborate with someone else who already has a larger audience for their brand. This gives you the opportunity to get in front of their audience and shortcut the process of growing your own.

Ways you can collaborate with other brands

There are many different ways you can collaborate with other brands. Here are a few:

  • Podcasts – you could be a guest on their podcast and share your story in an interview
  • YouTube – you can make create a video together around a mutual topic
  • Guest posts – you could write a post and contribute it to their blog
  • Facebook – you could give a live presentation on facebook 

Things to bear in mind when collaborating

Always things about providing an exchange of value and know what the goal is of each thing that you do.

Be sure to discuss beforehand how you will promote each other. For example your agreement could be that you get promoted to their email list a certain number of times, while you will provide value by delivering what you have to contribute.

Need extra help?

Check out the resources I have on including online training and ongoing support, to help you build and grow your website and audience with content marketing.

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