If you are looking into email marketing, you may have heard the term email marketing sequence or autoresponder sequence, and are wondering what this is about.

An email marketing sequence is an automated set of emails that are sent out to an email subscriber once they opt into an email list, or once they take a particular action.

It is used as a way to guide the subscriber to a particular path or outcome, based on their needs.

How an email sequence works

When a user signs up for an email list, they are added to a particular list or a segment of a list within the email marketing software (or autoresponder). 

This is so that you can keep track of the reason why that person signed up and therefore allow you to follow up with them with appropriate emails.

Most email autoresponders allow you to set up a welcome sequence which has a set of emails queued up to be sent out at predetermined times. These emails are designed to nurture your subscribers by delivering value and making appropriate sales offers that can help the subscriber.

Should I have an email marketing sequence?

If you are using email marketing to collect email subscribers, it is important to have an email sequence to follow up with them. 

If you don’t, you run the risk of losing out on sales opportunities, and your subscriber may simply forget who you are or why they even signed up if they are not hearing from you.

Most people take time to make buying decisions so you need to be able to follow up with them and build trust until they are ready to take the next step with you.