Future Steps Creative Podcast – Episode #72:
You can’t afford to have the majority of your website visitors leave without a trace. Most people are not yet ready to take action so you want to give them a reason to reach out to you and become a lead.
View or listen below:
Key topics and bullets
*These were autogenerated and may not be 100% accurate or grammatically correct.
Topics covered:-
Introduction to lead generation on websites
• Importance of lead generation
• Understanding visitor behaviour on websites
– Explaining the concept of a lead conversion system
• Identifying the steps in the lead conversion process
– Essential parts of an effective website lead conversion system
1. Desirable lead magnet
• Importance of offering irresistible value to visitors
• Types of lead magnets that work
2. Email marketing tool with autoresponder
• Explaining email marketing
• Benefits of having an autoresponder
3. Email follow-up sequence
• Importance of designing a follow-up sequence
• Tips for creating an effective follow-up sequence
4. Building a relationship with potential clients
• Importance of building a rapport with leads
• Tips for establishing a connection with potential clients
– Conclusion
• Recap of the four essential parts
• Importance of having an effective website lead conversion system.