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Tips, tutorials, and information on website strategy and content marketing.Latest Posts
What You Need To Brand Your Podcast
Branding your podcast is really important for it to stand out and attract new listeners. Depending on your genre, there may be hundreds or even thousands of other podcasts for a listener to choose from. The question is how can you grab their attention and get them to...
Technical Podcast Setup For Business – Microphones
This video covers the technical setup of a (solo) podcast to help you get started. I specifically cover the microphones I use and recommend to get excellent sounding audio. Need extra help? Check out the resources I have...
Podcasting For Business — Show Concept Development and Preparation
This video is the first in a series that talks about starting a podcast for your business. The video covers the show concept development and preparation. Need extra help? Check out the resources I have...
Should You Hire a Professional Web Designer/Developer or Use a Website Builder Tool?
As someone that runs a professional website service, I get approached all the time by others asking about getting a website done. However, most of the time there is a lack of understanding about why a professional web site is going to cost way more than using a...
7 Ways To Do Target Market Research For Better Online Marketing And Sales
This post will outline some of the ways you can find out more about your target customer by researching what their needs and desires are so that you can create better marketing and products for them. 1 - Facebook Audience Insights This is free to use if you create a...
Tips on How to do YouTube Topic Research
So you are ready to give YouTube a real go as you know there are a lot of benefits to online video, plus it presents an opportunity to be found in search results. But, how do you know what videos to create? After all, videos can take a big commitment of time and...
10 Lead Magnet Ideas That Grows Your Email List
The exchange of value is important to any online business if it stands a chance of attracting leads and growing an email list. There are a number components that need to be in place to help you do so, including a lead magnet. Today I’ll outline 10 lead magnet ideas...
Best Free Email Marketing Software – MailerLite Walkthrough –
In this video, I show you an overview of MailerLite which is my favourite free email marketing software.I recommend this to anyone just getting started with email marketing as you get up to 1000 subscribers free, as well as email...
Getting Around Your WordPress Website Dashboard
If you are new to WordPress, you'll need to know the basics of the backend so that you can access your website settings and publish content. In this video, I will bring you up to speed with the WordPress Dashboard by giving you a quick overview....