The Blog

While setting up your email marketing, you may be wondering what to actually say in your welcome email. It will be different for everyone as your brand, audience, and what you do will be different.  However, I'll take some time to cover some key things that you...

The ultimate goal of email marketing is to get as many subscribers as possible and so that we can convert them into sales at a later time. In order for you to do this you need to have the correct things in place. Here I will give you an overview of the process behind...

This post goes into what a lead magnet, or lead generator, is all about and how you can utilise it to grow your email list and get more leads. Lead magnet explained A lead magnet is a free item that is offered to a potential lead in order to provide some upfront value...

This post seeks to explain what content marketing is, and how your business or brand can benefit from it, in order to grow and become more successful online. We all need to market what we do and get leads, and this is one of the ways we can do so as a long-term...

Online video is being used by more and more online businesses to help them get better results with their marketing and sales. I think if you are not doing some form of video marketing in your online strategy, you are losing out on opportunities. Below, I’ll share with...

I see this mistake being made pretty often, where the words blog, blog post, and article are being used in the wrong way. Most of the time I get what the person means, but it can be a little confusing to others who may not be quite clear about what each means. For...

Recording your podcast the best way you can make a big difference with your production quality. There are some important considerations that will make the recording the best that it can be. Here are some tips to help you get the most out of your podcast recording: 1 -...