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Podcasting For Business — Show Concept Development and Preparation

by Marlon McPherson | May 27, 2021 | Content Marketing, Online Strategy, Videos

This video is the first in a series that talks about starting a podcast for your business. The video covers the show concept development and preparation. Need extra help? Check out the resources I have on futurestepscreative.com including online training and...
Should You Hire a Professional Web Designer/Developer or Use a Website Builder Tool?

Should You Hire a Professional Web Designer/Developer or Use a Website Builder Tool?

by Marlon McPherson | May 26, 2021 | Online Strategy, Web Design

As someone that runs a professional website service, I get approached all the time by others asking about getting a website done. However, most of the time there is a lack of understanding about why a professional web site is going to cost way more than using a...
7 Ways To Do Target Market Research For Better Online Marketing And Sales

7 Ways To Do Target Market Research For Better Online Marketing And Sales

by Marlon McPherson | May 25, 2021 | Content Marketing, Online Strategy

This post will outline some of the ways you can find out more about your target customer by researching what their needs and desires are so that you can create better marketing and products for them. 1 – Facebook Audience Insights This is free to use if you...
Tips on How to do YouTube Topic Research

Tips on How to do YouTube Topic Research

by Marlon McPherson | May 24, 2021 | Content Marketing, Online Strategy

So you are ready to give YouTube a real go as you know there are a lot of benefits to online video, plus it presents an opportunity to be found in search results.  But, how do you know what videos to create? After all, videos can take a big commitment of time and...
10 Lead Magnet Ideas That Grows Your Email List

10 Lead Magnet Ideas That Grows Your Email List

by Marlon McPherson | May 24, 2021 | Content Marketing, Online Strategy

The exchange of value is important to any online business if it stands a chance of attracting leads and growing an email list. There are a number components that need to be in place to help you do so, including a lead magnet. Today I’ll outline 10 lead magnet ideas...

Best Free Email Marketing Software – MailerLite Walkthrough –

by Marlon McPherson | May 22, 2021 | Online Strategy, Videos

In this video, I show you an overview of MailerLite which is my favourite free email marketing software.I recommend this to anyone just getting started with email marketing as you get up to 1000 subscribers free, as well as email automation and segmentation...
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