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How To Write A Simple Business Plan – Step By Step

How To Write A Simple Business Plan – Step By Step

by Marlon McPherson | Oct 5, 2021 | Brand Strategy, Online Strategy

It can be exciting when you have an idea for a new business, and for most people, all you want is to get going as quickly as possible. However it is a good idea to actually put together a business plan that you can reference at any time in the future when your idea...

Why Small Businesses tend To Fail At Branding

by Marlon McPherson | Jun 28, 2021 | Brand Strategy, Online Strategy

Most small business owners don’t really take the time to create a brand in the true sense. Instead, they get carried away with just the visuals such as a logo, colours, and a pretty website. But, they fail to clearly stand out by making the right decisions the...

What It Means To Build A Strong Brand For Your Online Business

by Marlon McPherson | Jun 28, 2021 | Brand Strategy, Online Strategy

Everyone has a brand, whether or not they realise it. The earlier they acknowledge this and take control of it, the better results they will see from their online business. Your brand is not so much about a logo, colours, or design —all though these are part of brand...

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