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Grow Your Email List and Not Your Social Media – Ep.044

Grow Your Email List and Not Your Social Media – Ep.044

by Marlon McPherson | May 20, 2021 | Online Strategy

We all know that in order to sell products and services, we need to attract the right people who will connect with what we have to offer. As a result, most entrepreneurs or business owners tend to fall into what is called the social media trap by thinking that in...
Push Marketing vs Pull Marketing (which one should you choose)

Push Marketing vs Pull Marketing (which one should you choose)

by Marlon McPherson | May 19, 2021 | Online Strategy

Having a good understanding of your marketing strategy means the difference between having success with lead conversion and sales, and lacking clarity with what to do.  In this post, I’ll be explaining the differences between push and pull marketing, and help...
Should you host your business email with your website hosting?

Should you host your business email with your website hosting?

by Marlon McPherson | May 17, 2021 | Online Strategy

In this post, I’ll be covering whether you should be using your website hosting to also host your business email. Or, whether you should use an independent email service provider. If you are looking to set up email addresses using your domain name, there are lots of...
WordPress VS Wix or Squarespace | Which Website Platform to Choose

WordPress VS Wix or Squarespace | Which Website Platform to Choose

by Marlon McPherson | May 7, 2020 | Online Strategy, Web Design

I’ve had this conversation a few times now with people who are trying to set up a new website for their business or brand. They know that I use WordPress, but have been seeing ads online for companies like Squarespace or Wix and want to know what’s the best...
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