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Why Going Viral Isn’t the Best Approach

Why Going Viral Isn’t the Best Approach

by Marlon McPherson | Jan 23, 2024 | Online Strategy, Podcast

Future Steps Creative Podcast – Episode #89 Listen or view below: This episode explores whether we can control whether our online videos, posts, or other content goes viral, and look at how we can maximise the opportunities available in our content marketing for...
Things You Should Consider Before Building a Website

Things You Should Consider Before Building a Website

by Marlon McPherson | Jan 20, 2024 | Online Strategy, Podcast

Future Steps Creative Podcast – Episode #86 Listen or view below: In this episode, I cover some things to do in terms of strategy before you get a website designed and built. This will help you prepare for the website project and help you get more out of your...
4 Key Tips for Backing Up Your Website

4 Key Tips for Backing Up Your Website

by Marlon McPherson | Jan 20, 2024 | Online Strategy, Podcast

Future Steps Creative Podcast – Episode #85 Listen or view below: It is a nightmare to lose any file, and losing your website files is no different. In this episode, I’ll share with you a few tips on how to back your website. Backup before making any major...
Things You Should Consider Before Building a Website

How to do Personalised Double Opt-in Emails with Less Friction

by Marlon McPherson | Jan 19, 2024 | Online Strategy, Podcast

Future Steps Creative Podcast – Episode #84 Listen or view below: How to do Personalised Double Opt-in Emails with Less Friction This episode covers how you can do double opt-in your own way so that there is less friction when new people sign up for your email...
Things You Should Consider Before Building a Website

Tips For Choosing the Right Website Hosting Service

by Marlon McPherson | Jan 19, 2024 | Online Strategy, Podcast

Future Steps Creative Podcast – Episode #83 Listen or view below: Bad-quality hosting could be what holds your website back. In this episode, I explain what to look for when choosing a website hosting service so that you can get the best performance out of your...
Things You Should Consider Before Building a Website

Double Opt-in vs Single Opt-in, Which is Better?

by Marlon McPherson | Jan 19, 2024 | Online Strategy, Podcast

Future Steps Creative Podcast – Episode #82 Listen or view below: Knowing whether to use double opt-in for your email marketing is really important as it can determine the quality of your list. In this episode of Future Steps Creative, I discuss the pros and...
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