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How Image Alt Tags Can Help Your Website SEO

How Image Alt Tags Can Help Your Website SEO

by Marlon McPherson | Jun 21, 2021 | Online Strategy, Web Design

Images are one of the types of content that can get indexed in Google and show up in search results. As a result of this your website images must be optimised well enough to help your website content rank better in search engines. One of the ways to optimise images is...
How To Create a Basic Digital Marketing Strategy

How To Create a Basic Digital Marketing Strategy

by Marlon McPherson | Jun 18, 2021 | Content Marketing, Online Strategy

Every business needs to do some form of Marketing, but for a lot of new entrepreneurs starting out, the subject of marketing can be a struggle for them.  They are not quite sure what it actually means to do marketing or they are not sure how to go about it for...
Where to Start With Technical SEO on a Brand New Website

Where to Start With Technical SEO on a Brand New Website

by Marlon McPherson | Jun 17, 2021 | Online Strategy, Web Design

When you create a new website, it can be overwhelming if you have no clue about SEO and where to start with getting it to start ranking (showing up) in search engines like Google. There are many aspects to SEO, but the main two main areas are Technical SEO and On-page...
How many blog posts do I need to start getting good traffic?

How many blog posts do I need to start getting good traffic?

by Marlon McPherson | Jun 15, 2021 | Content Marketing, Online Strategy

Your blog is a great way to showcase your expertise and get traffic by creating blog posts with valuable content.  When starting out, you may be wondering how much content you’ll need on your blog. You may also be wondering how often to post. The answer is that...
How to Write an Effective Blog Post

How to Write an Effective Blog Post

by Marlon McPherson | Jun 14, 2021 | Content Marketing, Online Strategy

In order to write an interesting and compelling blog post there are several steps and best practices that need to be followed.  Here in this post I will outline some of the key aspects of writing an effective blog post. Whether you are new to blog post writing or...
How To Get Online Customers With No Audience

How To Get Online Customers With No Audience

by Marlon McPherson | Jun 13, 2021 | Online Strategy

Creating an online business can be a very exciting and rewarding thing to do. More and more people are starting their own online business but there’s a lot to navigate and take onboard, in order to do it right. One of the biggest and most important aspects is...
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