The Blog
Tips, tutorials, and information on website strategy and content marketing.Latest Posts
What Is An Email Marketing Sequence?
If you are looking into email marketing, you may have heard the term email marketing sequence or autoresponder sequence, and are wondering what this is about. An email marketing sequence is an automated set of emails that are sent out to an email subscriber once they...
6 Ways to Protect Your WordPress Website From Hackers
All websites are vulnerable to attacks by hackers who can leave malware or wreak havoc in other ways on your website. Even websites with the best security can get breached — just look up high-profile websites that have been hacked and you’ll see the results...
6 Things You Need To Know BEFORE Creating A Business Website
I’ve created several websites for myself and others and I have seen some common misconceptions or mistakes around how to approach things, and I want to share some thoughts on this. When creating a website for a business there are some things to bear in mind so that...
How Often Should You Backup Your WordPress Website?
Backing up your Wordpress website is Essential if you want to have a copy of your website files and database in case of a disaster. anything could happen at any point with your website as it is always vulnerable to attack, or you could accidentally delete files due to...
How To Follow Up With Your Email List Subscribers
As an online entrepreneur, you’ve probably heard the saying over and over “The money is in the list”, —meaning that you make the most money from your email list. If you talk to professional marketers like Russell Brunson, they will tell you this. This is true when...
Why Small Businesses tend To Fail At Branding
Most small business owners don't really take the time to create a brand in the true sense. https://youtu.be/dHdVnTUGORA Instead, they get carried away with just the visuals such as a logo, colours, and a pretty website. But, they fail to clearly stand out by making...
Why I Don’t Use Page-Builders On Blog Posts
Page builders are great for those who wish to create nicely designed web pages, but do not want to, or know how to use code to do so. They also make it easy to edit and update content on your pages which makes is convenient for clients if you are a website designer. I...
What It Means To Build A Strong Brand For Your Online Business
Everyone has a brand, whether or not they realise it. The earlier they acknowledge this and take control of it, the better results they will see from their online business. https://www.youtube.com/watch?v=tpY1JU5_GJs Your brand is not so much about a logo, colours, or...
Google Mobile-First Indexing Explained
If you are creating a new website, these days the mobile experience can be a lot more important than the desktop experience. This is because there are more users on mobile phones and tables than there are on desktops when it comes to browsing the internet. As a...