Podcast Episodes & Blog Posts
Here you'll find episodes from the Future Steps Podcast
About Future Steps Creative (FSC)
Future Steps Creative is a small business podcast that shares strategies & tips for online business, through the lens of a creative entrepreneur. Topics include mindset, brand development, content marketing and productivity.
Episodes are released weekly on Apple (iTunes), Stitcher (Android) & on YouTube.
Find it by searching the name on your chosen platform. Also, Please subscribe and favourite the show in your app so you don’t miss out.
How A Lead Magnet Can Help Your Business
This post goes into what a lead magnet, or lead generator, is all about and how you can utilise it to grow your email list and get more leads. Lead magnet explained A lead magnet is a free item that is offered to a potential lead in order to provide some upfront value...
How Content Marketing Works To Grow Your Business
This post seeks to explain what content marketing is, and how your business or brand can benefit from it, in order to grow and become more successful online. We all need to market what we do and get leads, and this is one of the ways we can do so as a long-term...
5 Reasons Why You Should Be Doing Videos For Your Business
Online video is being used by more and more online businesses to help them get better results with their marketing and sales. I think if you are not doing some form of video marketing in your online strategy, you are losing out on opportunities. Below, I’ll share with...
How To Brand Your Podcast
A video from the Podcasting For Business series: https://youtu.be/_M69S9JYcXo Learn how to brand your show Need extra help? Check out the resources I have on futurestepscreative.com including online training and ongoing support, to help you build and grow...
Simple Podcast Recording & Editing Options
A video from the Podcasting For Business series: https://www.youtube.com/watch?v=98__-AKTMC8 This video covers the various was you can record a simple podcast for your business or brand. These include, computer programs, and stand-alone recording options. Resource...
Blog vs Blog Post vs Article
I see this mistake being made pretty often, where the words blog, blog post, and article are being used in the wrong way. Most of the time I get what the person means, but it can be a little confusing to others who may not be quite clear about what each means. For...
Tips For Recording Your Podcast
Recording your podcast the best way you can make a big difference with your production quality. There are some important considerations that will make the recording the best that it can be. Here are some tips to help you get the most out of your podcast recording: 1 -...
What You Need To Brand Your Podcast
Branding your podcast is really important for it to stand out and attract new listeners. Depending on your genre, there may be hundreds or even thousands of other podcasts for a listener to choose from. The question is how can you grab their attention and get them to...
Technical Podcast Setup For Business – Microphones
This video covers the technical setup of a (solo) podcast to help you get started. I specifically cover the microphones I use and recommend to get excellent sounding audio. Need extra help? Check out the resources I have...
Podcasting For Business — Show Concept Development and Preparation
This video is the first in a series that talks about starting a podcast for your business. The video covers the show concept development and preparation. Need extra help? Check out the resources I have...
Should You Hire a Professional Web Designer/Developer or Use a Website Builder Tool?
As someone that runs a professional website service, I get approached all the time by others asking about getting a website done. However, most of the time there is a lack of understanding about why a professional web site is going to cost way more than using a...
7 Ways To Do Target Market Research For Better Online Marketing And Sales
This post will outline some of the ways you can find out more about your target customer by researching what their needs and desires are so that you can create better marketing and products for them. 1 - Facebook Audience Insights This is free to use if you create a...
Tips on How to do YouTube Topic Research
So you are ready to give YouTube a real go as you know there are a lot of benefits to online video, plus it presents an opportunity to be found in search results. But, how do you know what videos to create? After all, videos can take a big commitment of time and...
10 Lead Magnet Ideas That Grows Your Email List
The exchange of value is important to any online business if it stands a chance of attracting leads and growing an email list. There are a number components that need to be in place to help you do so, including a lead magnet. Today I’ll outline 10 lead magnet ideas...
Best Free Email Marketing Software – MailerLite Walkthrough –
In this video, I show you an overview of MailerLite which is my favourite free email marketing software.I recommend this to anyone just getting started with email marketing as you get up to 1000 subscribers free, as well as email...
Getting Around Your WordPress Website Dashboard
If you are new to WordPress, you'll need to know the basics of the backend so that you can access your website settings and publish content. In this video, I will bring you up to speed with the WordPress Dashboard by giving you a quick overview....
Grow Your Email List and Not Your Social Media – Ep.044
We all know that in order to sell products and services, we need to attract the right people who will connect with what we have to offer. As a result, most entrepreneurs or business owners tend to fall into what is called the social media trap by thinking that in...
Push Marketing vs Pull Marketing (which one should you choose)
Having a good understanding of your marketing strategy means the difference between having success with lead conversion and sales, and lacking clarity with what to do. In this post, I'll be explaining the differences between push and pull marketing, and help you to...