The Blog
Tips, tutorials, and information on website strategy and content marketing.Latest Posts
4 Essential Parts To An Effective Website Lead Conversion System
Future Steps Creative Podcast - Episode #72: You can't afford to have the majority of your website visitors leave without a trace. Most people are not yet ready to take action so you want to give them a reason to reach out to you and become a lead. View or listen...
4 Ways To Use Chat GPT To With Your Marketing
Let's face it, Artificial intelligence is all the craze right now. Just like with any new, revolutionary technology, people are divided about what's going to happen and whether to accept it. It happened with the typewriter, the Internet, online search, and many...
Clarifying Your Website Message to Win More Clients
An unclear message can leave your website visitors confused and unsure about your business and whether it's for them. This episode is about making sure you hook your website visitors with the right message for your brand and target audience. After all, your website is...
How to Provide a Great First Impression on Your Website
One of the biggest turn-offs for a website visitor is just a bad appearance. If your website looks amateur, spammy, or just has poor presentation, it doesn't give people a lot of confidence in doing business with you! Watch the video or listen to the audio below:...
How to Start a Podcast for Your Business
Today, I walk through the 4 key steps to start a podcast for your business. Podcasting can help you connect with your ideal customer, build trust, and generate more sales. If you've wanted to start your own podcast, it's never been easier to get up and running, and I...
3 Ways to Gain Focus (and Traction) in Your Online Business
In this podcast episode and blog post, I talk about having a single-focus approach to three key aspects of your online business. Doing this helps you move forward faster instead of stretching your resources and diluting your efforts. You can play the audio or video...
Can I Be an Online Entrepreneur or Stick With Creating?
Today, more and more people are wanting to start online businesses. After all, it can be an exciting thing to do and it provides the opportunity to make uncapped income and have freedom in the way you work. The thing is though, it can also be quite daunting, and a lot...
Should You Use Free WordPress Plugins?
There are thousands of free WordPress Plugins to choose from when you want to add additional features or functionality to your website. The quality of the plugins you choose is important for stability and security so it is important to understand how to choose the...
Buyer’s Lifecycle | Understanding the Purchasing Journey
In this post, I touch on the various stages that a customer or client goes through in the buyer's journey or the purchasing lifecycle. Understanding this can help you improve the way your marketing and sales process work. Applying the principles will help you improve...