The Blog
Tips, tutorials, and information on website strategy and content marketing.Latest Posts
How To Optimise Your Website For Conversions
If you have a website for your business, the most important thing is that it needs to perform well when it comes to turning visitors into leads or buyers. It’s not about looking pretty, flashy, cool because none of that matters if your website doesn't convert. So...
How to Be More Consistent with Online Content
One of the biggest struggles with doing online content is to stay consistent. I’m sure a lot of people struggle with this, just as I have in the past. Today I have some tips for you that's helped me and hopefully they can help you be more consistent with your online...
5 Must-Have Online Videos Every Service-Based Business
In this podcast and blog post, I will be talking about 5 must-have online videos that every service-based business should have. If you are just starting out with your online videos or you have already started doing videos but don’t have these types, then you...
What Content Format Should You Start with for Your Service Business: Blog, Video, or Podcast?
This blog post and podcast episode talks about what type of online content format you should use for your coaching or service business. This is important because the format of the content can determine how much reach and engagement you get from your audience. You can...
What Equipment to Start With for Making Online Videos
Doing online videos for your business or brand is one of the smartest things you can do to increase your reach and build your audience. But getting started can be a struggle for some when it comes to equipment and as a result, they get held back. I'm going to talk to...
Audience Research: How to Always Find Topics for Your Online Videos or Podcast
Creative block, where you run out of ideas or topics for your online content can be a big problem if you're a content creator. You might be getting up each day thinking about “what should I create today…”, “What topic should I be talking about for my video or podcast...
How To Use a Professional XLR Microphone with a Smartphone or Mobile Device
As a content creator who creates online videos or podcasts, it is really important to get good clean audio. You can argue that audio is more important than video, as even if your video quality is not that good, most people will overlook that if the audio quality is...
How To Add Evergreen Scarcity/FOMO To Your Divi WordPress Website
Studies have shown that we suffer a lot more when we experience loss versus not getting something in the first place. Think about it with kids. If you go to a store and take a toy off the shelf for them to have a look at “just to keep them quiet”, you better be...
How To Write A Simple Business Plan – Step By Step
It can be exciting when you have an idea for a new business, and for most people, all you want is to get going as quickly as possible. However it is a good idea to actually put together a business plan that you can reference at any time in the future when your idea...