The Blog
Tips, tutorials, and information on website strategy and content marketing.Latest Posts
Should You Use Free WordPress Plugins?
There are thousands of free WordPress Plugins to choose from when you want to add additional features or functionality to your website. The quality of the plugins you choose is important for stability and security so it is important to understand how to choose the...
Buyer’s Lifecycle | Understanding the Purchasing Journey
In this post, I touch on the various stages that a customer or client goes through in the buyer's journey or the purchasing lifecycle. Understanding this can help you improve the way your marketing and sales process work. Applying the principles will help you improve...
How To Optimise Your Website For Conversions
If you have a website for your business, the most important thing is that it needs to perform well when it comes to turning visitors into leads or buyers. It’s not about looking pretty, flashy, cool because none of that matters if your website doesn't convert. So...
How to Be More Consistent with Online Content
One of the biggest struggles with doing online content is to stay consistent. I’m sure a lot of people struggle with this, just as I have in the past. Today I have some tips for you that's helped me and hopefully they can help you be more consistent with your online...
5 Must-Have Online Videos Every Service-Based Business
In this podcast and blog post, I will be talking about 5 must-have online videos that every service-based business should have. If you are just starting out with your online videos or you have already started doing videos but don’t have these types, then you...
What Content Format Should You Start with for Your Service Business: Blog, Video, or Podcast?
This blog post and podcast episode talks about what type of online content format you should use for your coaching or service business. This is important because the format of the content can determine how much reach and engagement you get from your audience. You can...
What Equipment to Start With for Making Online Videos
Doing online videos for your business or brand is one of the smartest things you can do to increase your reach and build your audience. But getting started can be a struggle for some when it comes to equipment and as a result, they get held back. I'm going to talk to...
Audience Research: How to Always Find Topics for Your Online Videos or Podcast
Creative block, where you run out of ideas or topics for your online content can be a big problem if you're a content creator. You might be getting up each day thinking about “what should I create today…”, “What topic should I be talking about for my video or podcast...
How To Use a Professional XLR Microphone with a Smartphone or Mobile Device
As a content creator who creates online videos or podcasts, it is really important to get good clean audio. You can argue that audio is more important than video, as even if your video quality is not that good, most people will overlook that if the audio quality is...