Podcast Episodes & Blog Posts
Here you'll find episodes from the Future Steps Podcast
About Future Steps Creative (FSC)
Future Steps Creative is a small business podcast that shares strategies & tips for online business, through the lens of a creative entrepreneur. Topics include mindset, brand development, content marketing and productivity.
Episodes are released weekly on Apple (iTunes), Stitcher (Android) & on YouTube.
Find it by searching the name on your chosen platform. Also, Please subscribe and favourite the show in your app so you don’t miss out.
10 Tips On How To Create A High-Converting Landing Page
If you are trying to generate leads and sales online, a key component in your marketing and sales funnel is your landing page. Having a bad landing page can mean that you get low conversions i.e. the number of people that actually become leads or sales. Obviously that...
How to Verify Your Website in Google Search Console
It is important to add your website to Google search console in order to see some key information about what search terms are bringing in traffic to your pages. Adding the site is pretty straightforward. You need to sign up for Search Console using an existing Google...
Why Good Website User Experience (UX) Matters
When designing a website, user experience should be at the forefront of everything as it can mean the difference between a successful website vs one that is a let down. Oftentimes clients and inexperienced designers focus on the look of a website and do not pay as...
How Image Alt Tags Can Help Your Website SEO
Images are one of the types of content that can get indexed in Google and show up in search results. As a result of this your website images must be optimised well enough to help your website content rank better in search engines. One of the ways to optimise images is...
12 Tips On How To Format Your Blog Post Layout
Maybe you write your blog posts using an external application such as a word processor or a notes app. Once your blog post is written, you’ll need to add it to your blog as a new post and format it in a way that it is presentable and easy to read. Here I have some...
How To Create a Basic Digital Marketing Strategy
Every business needs to do some form of Marketing, but for a lot of new entrepreneurs starting out, the subject of marketing can be a struggle for them. They are not quite sure what it actually means to do marketing or they are not sure how to go about it for...
Where to Start With Technical SEO on a Brand New Website
When you create a new website, it can be overwhelming if you have no clue about SEO and where to start with getting it to start ranking (showing up) in search engines like Google. There are many aspects to SEO, but the main two main areas are Technical SEO and On-page...
How many blog posts do I need to start getting good traffic?
Your blog is a great way to showcase your expertise and get traffic by creating blog posts with valuable content. When starting out, you may be wondering how much content you’ll need on your blog. You may also be wondering how often to post. The answer is that...
How to Write an Effective Blog Post
In order to write an interesting and compelling blog post there are several steps and best practices that need to be followed. Here in this post I will outline some of the key aspects of writing an effective blog post. Whether you are new to blog post writing or...
How To Get Online Customers With No Audience
Creating an online business can be a very exciting and rewarding thing to do. More and more people are starting their own online business but there's a lot to navigate and take onboard, in order to do it right. One of the biggest and most important aspects is how to...
SEO Ready Website: What Does It Really Mean?
If you are building a website you may have heard the term "SEO-Ready" or "SEO-Friendly", and may be wondering what that actually means and how it can help your business. It is an important aspect to consider for your website, therefore I am taking the time to give you...
How To Do Topic Research For Content Marketing And SEO
When it comes to creating online content and doing SEO on your website, we need to do ongoing research so that we can plan an effective strategy. If we just start putting out content randomly we are unlikely to make the type of impact we need to reach our target...
How To Structure Your URLs For Better SEO
The url structure of your web pages or blog posts are important when it comes to SEO. It is a minor ranking factor that Google considers when deciding what pages to show in search results. In this post I will give you some tips on how you should structure your urls...
Double Opt-in Email Vs Single Opt-in: Which Is A Better Email List Strategy?
When you set up an email marketing system, you normally have to make a decision about whether or not you want to have a double opt-in or a single opt-in sign up process in order to get subscribers on your email list. There are pros and cons to each depending on what...
The Difference Between Content Marketing and SEO
The terms Content Marketing and SEO gets thrown around a lot in the online world, and a lot of people get confused by the two because they are unsure of watch each means. If you have a website for your online business or brand, you definitely need to have a good...
How To Avoid Creating A Product That People Don’t Buy
One of the issues that new online entrepreneurs face (and even seasoned ones) is putting a lot of time and effort into creating a product or service that people don’t end up buying. It can be super frustrating when this happens, especially when you’ve poured your...
3 Types Of Online Videos You Could Create For Your Online Business
Today video is at the forefront of online marketing because people are watching more videos now more than ever. Online video is a fantastic way to present your brand, product, or service to millions of online user’s worldwide. If you are looking to create online...
What Goes Into A Welcome Email For Email Marketing
While setting up your email marketing, you may be wondering what to actually say in your welcome email. It will be different for everyone as your brand, audience, and what you do will be different. However, I'll take some time to cover some key things that you...